FOUNDER & CREATIVE DIRECTOR: The visionary behind the movement, Ziggy built USBR to protect, unite, and celebrate the authentic culture of local boardriders clubs. He drives the creative direction of every collection, ensuring each piece—from the core heavyweight essentials to the Stoke Sisters line—stays uncompromisingly true to the brotherhood.
BUSSINESS & FINANCE: Kevin is the strategic anchor of USBR, ensuring the movement remains both sustainable and highly impactful. He manages the operational and financial backbone of the brand, making sure every localized revenue share program and club investment executes flawlessly behind the scenes.
TEAM PHOTOGRAPHER: Transitioning from a career in television and fashion to surfography, Dfernando brings a refined, cinematic eye to the beach. An avid surfer who recently returned to his Southern California roots, he blends the raw energy of boardriders with his industry-known minimal aesthetic. Drawing inspiration from legendary surf and skate photographers, he captures the grit of the USBR movement as our lead photographer and fashion editor.
SOCIAL MEDIA: A recent addition to the crew, Kristina brings a strong background in marketing and social media to the brotherhood. She is stepping in to elevate USBR's digital presence, connecting the dots between boardriders special moments onto social media. With her experience, she ensures the stories of these clubs reach a wider audience authentically.
WEBSITE & DIGITAL: Makai handles the website and digital operations for USBR, keeping the online storefront running smoothly. He manages the e-commerce layout and navigation, making sure the digital experience is clean, functional, and matches the brand's gritty aesthetic. He stays behind the scenes to ensure the community has a reliable place to connect and gear up.
PRODUCTION & TEAM ASSISTANT: Finn is the hands-on muscle behind the apparel, taking on the heavy lifting of manual screen printing to bring our designs to life on the blanks. Whether he’s pulling ink in the shop or knocking out the tedious, behind-the-scenes tasks that keep the wheels turning, he is the ultimate utility player.
Surfing has historically championed the individual, but we know the true soul of the beach lies in the tribe. Our long-term vision is to legitimize and elevate team surfing by building the "NFL Shop" for board riders clubs—a unified, premium platform where every crew, across every coast, has an official uniform that commands respect.
But USBR is an economic engine just as much as it is an apparel line. Through our definitive 10% giveback program, a portion of every single purchase is funneled directly back into local clubs to fund youth divisions, grassroots events, and team rosters. We are building this infrastructure today to protect the culture tomorrow, ensuring the next generation gets to experience the exact same brotherhood that shaped us.
